Engine Musings

Infographics: The content marketing tool you didn’t know you needed

Infographics are enjoying an astonishing resurgence as a content marketing tool. They have a history that goes back far longer than any other means of communicating information, and their modern expressions are now ubiquitous across websites and social media feeds of different organisations, across all sectors. We explain the reason for this resurgence, and why…

Read More

Whitepapers: What they are and why your business needs them

Here, we take a look at the long-form marketing tool, the whitepaper. Used more and more across various sectors, it has become a key method of communicating brand and message. We start by exploring the whitepaper’s history before examining the types that exist, whether you should be publishing them, and if so, where you go…

Read More

Blogs: What you need to know about your website’s secret weapon

A piece looking at the concept of corporate blogging. How it came about, the reasons companies blog, the role social media plays in furthering the messages contained within them, and why, if you’re not blogging, you really should be. There was a time that having a website meant little more than occupying and maintaining a…

Read More

So you think you have an effective website, do you?

We all know that, before making an approach to a potential supplier, most buyers will go online to get insight into that organisation’s background, products, services and capabilities. Yet even with this knowledge, there are clearly a number of organisations and marketing teams whose company websites simply don’t communicate well, and/or fail to make the…

Read More

4 Reasons Lettings Agencies Need Content Marketing

In 2016, American marketing software company Curata, on the back of extensive research, revealed that 74% of companies claimed content marketing is increasing their marketing teams’ lead quality and quantity. The results of the study came as little shock to those familiar with the concept. There are those though still in the dark as to…

Read More

5 Reasons to Rethink your Approach to Online Content

Here’s a question for those responsible for online communication and marketing: How could improving the quality of your website content generate profitable revenue for your business? If this is something you hadn’t really considered, here are five reasons that might get you thinking. What does your website say about you? Whether they’re professional procurers or…

Read More

GDPR Checklist

GDPR is coming. On May 25th, the EU-wide data protection regulation becomes enforceable by law. Ignoring it is not an option, nor is taking a half-hearted approach to its rules. Aligning your data protection policies with the GDPR does more than simply shield your business from massive fines. It will give compliant companies a competitive…

Read More

How the humble infographic came to dominate…

The infographic has become the go-to type of content for organisations everywhere. They’re visual, shareable, can be packed with information, and can be fully branded for your company. ‘How the humble infographic came to dominate’ shows – with stats – just how powerful a tool it can be.   Please follow and like us:

Read More

Enjoy this content? Please spread the word :)