Posts by Katharine McNamara

So you think you have an effective website, do you?

We all know that, before making an approach to a potential supplier, most buyers will go online to get insight into that organisation’s background, products, services and capabilities. Yet even with this knowledge, there are clearly a number of organisations and marketing teams whose company websites simply don’t communicate well, and/or fail to make the…

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Content: It’s about more than just blogging once a week

In simpler times (i.e. before the internet), content was an tenet of marketing that didn’t really exist. Of course, care needed to be taken in ensuring that the right language was used for advertisements and brochures, but that’s pretty much were it began and ended. Little did the business world know, when Tim Berners-Lee had…

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How the humble infographic came to dominate…

The infographic has become the go-to type of content for organisations everywhere. They’re visual, shareable, can be packed with information, and can be fully branded for your company. ‘How the humble infographic came to dominate’ shows – with stats – just how powerful a tool it can be.   Please follow and like us:

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