Posts by Anthony

Infographics: The content marketing tool you didn’t know you needed

Infographics are enjoying an astonishing resurgence as a content marketing tool. They have a history that goes back far longer than any other means of communicating information, and their modern expressions are now ubiquitous across websites and social media feeds of different organisations, across all sectors. We explain the reason for this resurgence, and why…

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Whitepapers: What they are and why your business needs them

Here, we take a look at the long-form marketing tool, the whitepaper. Used more and more across various sectors, it has become a key method of communicating brand and message. We start by exploring the whitepaper’s history before examining the types that exist, whether you should be publishing them, and if so, where you go…

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Blogs: What you need to know about your website’s secret weapon

A piece looking at the concept of corporate blogging. How it came about, the reasons companies blog, the role social media plays in furthering the messages contained within them, and why, if you’re not blogging, you really should be. There was a time that having a website meant little more than occupying and maintaining a…

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4 Reasons Lettings Agencies Need Content Marketing

In 2016, American marketing software company Curata, on the back of extensive research, revealed that 74% of companies claimed content marketing is increasing their marketing teams’ lead quality and quantity. The results of the study came as little shock to those familiar with the concept. There are those though still in the dark as to…

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5 Reasons to Rethink your Approach to Online Content

Here’s a question for those responsible for online communication and marketing: How could improving the quality of your website content generate profitable revenue for your business? If this is something you hadn’t really considered, here are five reasons that might get you thinking. What does your website say about you? Whether they’re professional procurers or…

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GDPR Checklist

GDPR is coming. On May 25th, the EU-wide data protection regulation becomes enforceable by law. Ignoring it is not an option, nor is taking a half-hearted approach to its rules. Aligning your data protection policies with the GDPR does more than simply shield your business from massive fines. It will give compliant companies a competitive…

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Global translation services

Global translation services Text translated from non-English languages to English often contains inconsistencies. These can be in tone of voice, continuity, and errors with grammar and punctuation. Kontent Engine have worked alongside providers of translation services and localisation technologies to address these inconsistencies and errors. These providers have then been able to return translated text to their…

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Web copy

Web copy that does your business justice For many businesses, the first contact a customer will have with them is through their website. And first impressions do indeed matter. A website with difficult to read content, using an inconsistent tone of voice, and which is rarely, if ever, updated with new material will see few…

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